How to Use Facebook for Business: A Beginners Guide

But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote. And then the profile photo is a square, 170 x 170 pixels. This is the name that will be visible to Facebook users, so make sure it’s spelled right.

Schedule posts, answer messages, and manage ads from one place. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. This is also the spot to opt in or out of marketing and promotional materials.

  • Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers).
  • Enter your business information in the panel on the left.
  • You can delete a page directly from the Facebook app — just make sure you’re logged into the account with admin access.
  • Keep in mind that the contact information you supply here will be public.
  • You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable).
  • Double-check you’ve got the right person, since there may be more than one with the same name.

How to create a Facebook Business Page: New tips for 2025

Search for your new admin by name and click on the right account. Double-check you’ve got the right person, since there may be more than one with the same name. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers). Keep in mind that the contact information you supply here will be public. You don’t need to provide your email address or phone number if you don’t want to. Your Facebook Page is likely serving as a first point of connection.

Yes, you need to get a loyal community of engaging followers first, but you’re not just here to be besties. You want these people to convert from loyal followers into loyal customers. The Facebook cover photo size is 820 pixels wide by 312 pixels tall on the desktop. However, mobile users will see 640 pixels wide by 360 pixels tall. Keep in mind that this shouldn’t be your personal information.

And again, keep it simple and easiest for people to find you, just make it your business name. …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way. Kelsey Herbers is a content writer based in Boise, ID. She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact. Her work has been published by The New York Times, the TODAY Show, Business Insider, and more.

How to Report a Facebook Page Someone Else Created

Click “Add a Cover” either at the top of the Page or under the “Welcome to Your New Page” section to upload an image that represents your Page. Facebook Groups are an exceptional tool for that community-building. We’ve got a separate post on how to run a Facebook Group. Here, the key Jackpot Jill Casino is to think of your Facebook Group and your Facebook Page as a living ecosystem, with each tool feeding and supporting the other. Every Hootsuite plan includes everything you need to get started with social listening.

To get started, log in to your Facebook account and then click the dropdown arrow in the top right corner and select the “Create Page” option. Don’t forget to complete the Add Action Button section. As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels (but will appear as 128 x 128 on smartphones). You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable). Remember, you can add, change, or remove any of this information later. Just take your time, do your research, and you’ll be sure to choose the perfect categories for your business.

Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations. Unfortunately, that also means someone might create a page using your name or brand without your permission. If you’re not an admin of the page, you can’t delete it yourself, but you can report it and request Facebook to review and remove it. Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place.

How To Create A New Facebook Page

When you use Facebook, you may not always be logged in as your Page. Turn Page notifications on your profile on to receive updates about your Facebook Business Page even when you’re logged into your personal profile. If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button at this point. Just enter your WhatsApp number and get a confirmation code to enter. Press the blue Create Page button when you’re ready to move on to the next step. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators.

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