Now, this may lead you to think that an SEO audit is a one-time thing where, once you’ve completed the most important fixes, you can simply sit back and watch the money SEO Anomaly roll in. For every search query, there are literally HUNDREDS of signals that determine where your site will rank. Interaction to Next Paint (INP) measures interactivity; aim for an INP of less than 200 milliseconds.
Incorporating NLP optimization
Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages. Your website may encounter various JavaScript issues, such as rendering errors, unused files, and more. If there are errors or conflicts in the JavaScript code, it can prevent certain parts of the page (or entire page) from loading and rendering properly. Google sees those pages as blank which leads to a decrease in rankings. Clicking on the Mobile section of the Page experience report will automatically switch you to the Core Web Vitals section.
Internal Linking Structure
- If you’re an Ahrefs user, begin by launching a new project in Site Audit.
- If any of your pages have issues, check the platform recommendations and take relevant measures.
- Research competitors and find opportunities with search volume, competition and CPC data.
- But if they’re rural users on slower connections or older devices, site speed and visual stability become critical.
- Use an SEO tool like Morningscore to find broken links, and confirm your site is properly indexed in Google Search Console.
If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough. Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl. If you have a bigger site, it is always best to increase the crawl speed before you start. It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining. After years of working with clients, especially as the head of tech SEO for a U.K.
Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines.
If you want to maximize the performance and results of your SEO strategy, conduct SEO audits on an annual or bi-annual basis. For larger websites, such as ecommerce sites, experts recommend audits on a quarterly basis. For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy. We include it with your SEO package — and at no additional cost. A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content.